This Practice Note sets out the considerations that right holders should take into account when protecting and enforcing their brands in the Metaverse. It covers the points to consider when planning the scope of trade mark or design protection, including identifying and plugging gaps in protection. It also sets out issues to consider when licensing a brand for use in the Metaverse. When it comes to enforcement, this Practice Note deals with monitoring potential infringements, identifying infringers, potential causes of action, jurisdiction issues, remedies and general enforcement challenges. It concludes with some practical tips to assist right holders when protecting and enforcing their brands.