Claire France

Trade Mark Associate, Baker McKenzie

Claire France is a member of the Trade Marks Unit within the Intellectual Property Department of the London office of Baker McKenzie joining in 2011. Claire advises on all aspects of trade mark protection, with extensive experience in global brand clearance and filing strategy as well as and transactions involving intellectual property. Claire also advises on trade mark disputes such as oppositions and cancellation actions and negotiation of settlements.

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Unconventional trade marks

Practice Notes

This Practice Note provides guidance on unconventional trade marks and how to overcome possible obstacles to registration. Examples of unconventional trade marks are colour, sound, smell, texture, shape, gesture, position, pattern, motion, multimedia clip and hologram, which are typically more difficult to register than their traditional counterparts (words, designs, letters, numerals).