Caroline Swain

Charles Russell Speechlys LLP

Caroline is an Associate in the Commercial Team at Charles Russell Speechlys. Working typically with retail and sports clients she advises on marketing and advertising activities, working with influencers and celebrities, events and sponsorship arrangements, manufacture and distribution terms and terms of sale. Caroline has experience advising on consumer law, data protection and advertising regulation. Caroline regularly acts for large multi-national corporations, innovative start-ups and family businesses and has completed secondments at Westfield and a luxury fashion brand.

Contributed to

2

Dealing with social media influencers—the UK

Practice notes

This Practice Note is aimed primarily at brands wishing to engage with influencers (or other talent) for particular social marketing campaigns and advertising promotions in the UK. It covers: what constitutes an influencer in the UK; disclosure requirements; types of breaches and sanctions; regulation and oversight of endorsement activities; ownership rights to sponsored content; steps brands can take to protect their reputation; and key provisions in UK influencer agreements.

TMT

Influencer agreements—key issues

Practice notes

This Practice Note is aimed primarily at brands wanting to use influencers for particular social marketing campaigns and advertising promotions. It is intended to give an overview of the key terms usually found in an agreement with an influencer or talent and highlights key issues to be considered when reviewing an influencer agreement.

TMT