Sacha Wilson

Partner, Harbottle & Lewis

Sacha Wilson is a commercial and regulatory lawyer with particular expertise in advertising, tech/digital, and data privacy. He has advised clients from a variety of sectors including some of the world’s best-known brands, agencies, platforms and media companies.

Sacha advises on a range of commercial transactions, and has particular expertise in advertising related agreements (such as creative agency, media buying, and sponsorship) as well as more tech-focused deals (including software development/licensing, cloud services and adtech).

He also has expertise in general advertising compliance (including prize promotions, native advertising and product placement) as well as ecommerce and online consumer regulations.

In relation to data privacy, Sacha has advised on all the key compliance areas and has worked with a large number of clients on their GDPR compliance programmes. Sacha has particular expertise in the data privacy aspects of marketing, adtech and digital media – he frequently advises on adtech vendor arrangements, programmatic advertising, mobile apps, and innovative digital marketing projects.

Contributed to

3

Online advertising terms and conditions

Precedents

This Precedent is a set of online advertising terms and conditions for use where a publisher (being the owner of a website, app or other digital platform) sells digital advertising space on its platforms to advertisers or advertising agencies directly. The main body of the agreement is drafted as pro-publisher standard terms, often made available on the publisher’s website, with the main commercial variables set out in an order form (or insertion order). Special terms in the order form include example drafting for likely key pro-advertiser positioning.

TMT

Prize promotion terms and conditions—long form

Precedents

This Precedent is a set of prize promotion terms and conditions suitable for most forms of prize competition (as opposed to prize draws, for which the short form version should be used). The terms and conditions will assist in complying with the rules governing prize promotion advertising under the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code).

TMT

Prize promotion terms and conditions—short form

Precedents

This is a precedent set of prize promotion terms and conditions suitable for a simple prize competition or a free prize draw. The terms and conditions will assist in complying with the rules governing prize promotion advertising under the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code).

TMT