Dr. Sabrina Mittelstädt

Senior Associate, Hogan Lovells

Sabrina Mittelstädt started working as an attorney for Hogan Lovells in 2017. She advises leading national and international companies from various industry sectors such as fashion, media, consumer goods and energy, focusing on trademark, design and unfair competition law as well as on domain names. She supports her clients in enforcing and defending their rights in opposition and infringement proceedings, as well as on drafting and negotiating contracts. She has particular expertise and experience in the field of portfolio management for national and international clients, including trademark surveillance and border seizure applications.

For some time now, Sabrina has been focused on newer forms of advertising, especially in the area of online advertising, and has thus made herself an expert in the area of influencer marketing. In this context, she has published numerous contributions and articles.

Besides her legal work, Sabrina supports Hogan Lovell's Community Investment Programs "Debate it!", aiming at improving pupils debating skills, and "Barefoot Futures", aiming at making pupils aware of the UN Sustainable Development Goals.

Contributed to

1

Dealing with social media influencers—Germany

Practice notes

This Practice Note deals with influencer marketing in Germany. It is aimed at social media talent (influencers) as well as at brand owners engaging in advertising. This Practice Note focuses on labelling and disclosure requirements, sanctions, and how disclosure is regulated. Subsistence of copyright in the sponsored content and key provisions in relevant agreements are also covered.

TMT