TMT analysis: As some tech companies will unfortunately be aware, dealing with cyber criminals who register domains names similar to their brands for fraudulent activities can be time consuming, costly and involve reputation crisis management. However, it is also costly and cumbersome to attempt to register every variation or misspelling of a brand as a domain name to guard against such potential criminal activities. Tech companies will therefore welcome the initiatives recently announced by Nominet (the registrar for the .uk domain) that aim to tackle the ongoing threat of cyber criminals who use public and private sector names to lure internet users to their site or to open malicious links via phishing activities.