This Precedent is a set of online advertising terms and conditions for use where a publisher (being the owner of a website, app or other digital platform) sells digital advertising space on its platforms to advertisers or advertising agencies directly. The main body of the agreement is drafted as pro-publisher standard terms, often made available on the publisher’s website, with the main commercial variables set out in an order form (or insertion order). Special terms in the order form include example drafting for likely key pro-advertiser positioning.