Mag Alexandra Ciarnau

Attorney at Law, DORDA Rechtsanwälte GmbH

Alexandra is lawyer in the IT/IP team and a member of the Digital Industries Group at DORDA. She focuses on IT, data and consumer protection and innovative digitalisation projects in the areas of artificial intelligence, blockchain, virtual reality & Co. She is speaker at seminars and co-author of books in the field of IP, sustainability law and unfair competition law.

Contributed to

1

Dealing with social media influencers—Austria

Practice notes

This Practice Note deals with influencer marketing in Austria. It is aimed at social media talent as well as at brand owners engaging in advertising. This Practice Note focuses on labelling and disclosure requirements, sanctions and risks, and the requirements of the Audiovisual Media Services Act. Key provisions in Austria focused agreements are also covered.

TMT