Isha Upadhyaya

Lawyer, PwC Legal Belgium

Isha is a lawyer with experience in intellectual property, media, data protection and IT law. She has been a member of the Brussels Bar since 2021. Isha obtained her master's degree in law from KU Leuven in 2021 and is pursuing the LLM in Intellectual Property & ICT Law at KU Leuven. Isha obtained the CIPP/E certification in 2024.

Isha has a passion for the digital economy, new technologies, platforms and the entertainment industry. She has experience with legal questions related to advertising and marketing, IP and data protection litigation, as well as GDPR compliance. Isha assists clients in all phases of a project, from legal advice to contract drafting and assistance during negotiations and disputes.

Before starting her career as a lawyer, Isha worked in the legal tech sector where she focused on the digitalisation of law firms. More specifically, she assisted law firms with the implementation of a SaaS contract drafting platform.

Isha is fluent in Dutch, French, and English.

Contributed to

1

Dealing with social media influencers—Belgium

Practice notes

This Practice Note deals with influencer marketing in Belgium. It is aimed at social media talent as well as at brand owners engaging in advertising. This Practice Note focuses on disclosure requirements and the regulatory framework, and oversight and sanctions. Key provisions in Belgium-focused agreements and ownership of sponsored content are also covered.

TMT