Persephone Bridgman Baker

Senior Associate, Carter-Ruck

Persephone is a media and reputation management specialist. Her work encompasses defamation and privacy in pre-publication and post-publication disputes against major newspapers and other publishers. Her practice also deals with blackmail, harassment, data protection and intellectual property.

Persephone has a particular interest in social media issues including online harms and privacy surrounding the key platforms. She appeared in The Times providing her legal insight into online abuse.

Persephone is a Senior Associate at Carter-Ruck, who have acted in many of the recent leading cases in these fields including the landmark cases of PJS v. News Group Newspapers [2016], (1) NT1 and (2) NT2 v. Google LLC [2018] and Richard Burgon MP v. News Group Newspapers [2019]. Persephone’s experience also includes numerous unreported confidential cases as well as breach of confidence and trade secrets disputes including cases involving corporate fraud.

Persephone has been highlighted as an ‘Associate to Watch’ by Chambers and Partners where Carter-Ruck is ranked Band 1: “"Persephone is superb - she knows her mind and gets on very well with clients. She's just excellent in this field." "Highly professional and very client-focused." Persephone is also ranked in the Legal 500 and the Spears Reputation Management Index 2021. She recently appeared as a panellist at the 2021 Spears Wealth Insight Forum providing her insights on reputation management and privacy issues surrounding modern families and the future of HNW divorce.

Persephone regularly comments on current legal affairs in the press, and appears on television and radio for the BBC.

Persephone trained and qualified at Allen & Overy LLP and read Law at the University of Cambridge.

Contributed to

1

Social media offences and claims

Practice notes

The first part of this Practice Note sets out different types of criminal offences which may be committed in relation to content posted on social media platforms. This includes trolling, cyberbullying, virtual mobbing, cyberstalking, flaming and setting up fake social media accounts. It also covers communications offences, CPS Guidelines, substantive offences which may involve the use of social media, and some offences under the Online Safety Act 2023. The second part of the Practice Note focuses on civil causes of action which may arise—including defamation, misuse of private information, civil harassment, data protection, infringement of intellectual property rights, consumer protection and advertising regulations, disinformation, practical ways to bring an action, and the ‘right to be forgotten’ and to ‘erasure’.

TMT