Daniël Haije

Lawyer | Partner, Hoogenraad & Haak

Daniël advises on all aspects of advertising and marketing law, including (cross-border) clearance work, agency-client contracts, celebrity talent agreements, influencer agreements, license agreements, privacy, contests, promotions and dispute resolution in the advertising sector before the civil courts and self-regulatory bodies. Daniël also advises on the protection and enforcement of intellectual property rights (including trademarks and copyright) and e-commerce. Based in creative hub Amsterdam, the Netherlands, his clients include many major ad agencies and high-profile brand owners active across a wide range of sectors, including FMCG, food & beverages, retail, entertainment, aviation, fashion, technology and charity.

Daniël chairs the Netherlands Advertising Law Association and is Global Vice Chairman of the Global Advertising Lawyers Alliance (GALA), a network of the leading advertising lawyers active in many countries across the globe.

Contributed to

1

Dealing with social media influencers—the Netherlands

Practice notes

This Practice Note deals with influencer marketing in the Netherlands. It is aimed at social media talent as well as at brand owners engaging in advertising. This Practice Note focuses on key regulations, codes and guidelines, labelling and disclosure requirements, sanctions and oversight for insufficient disclosure. Subsistence of copyright in the sponsored content and key provisions in relevant agreements are also covered.

TMT