Ananya Mishra

Associate, Luthra & Luthra Law Offices India

Ananya joined L&L Partners in the position of associate, in the year 2019, and has been associated with the firm ever since. Ananya specializes in Technology, Media and Telecommunications (TMT) practice, and focusses on traditional broadcasting, telecommunication and IT sectors as well as emerging areas like IOT, OTT Platforms, AI, Digital Maps, E-Governance, E-commerce, health tech, entertainment, etc. As a part of the TMT team at L&L Partners, she has advised various telecom players, OTT players, E-commerce entities & online gaming platforms, on key issues pertaining to the legalities involved in their business.

Moreover, she has previously advised various companies in their initial public offerings, rights issues, offer for sale etc., as a part of the L&L Partners’ capital markets team.

Contributed to

1

Dealing with social media influencers—India

Practice notes

This Practice Note is aimed primarily at brands wishing to engage with social media influencers (or other talent) for social marketing campaigns and advertising promotions in India. It covers: applicable legislation and guidelines; the different types of influencers; the concept of ‘material connection’; disclosure requirements; enforcement of ASCI Guidelines; the liability of an endorser under the Consumer Protection Act, 2019; how the ASCI Guidelines on celebrity advertising address advertising; due diligence obligations; the form and content of influencer agreements; and dealing with disparagement.

TMT