This Practice Note provides guidance on the codified EU Audiovisual Media Services (AVMS) Directive (Directive 2010/13/EU). The EU AVMS Directive contains a set of rules that apply to content and advertising in relation to AVMS. The EU AVMS Directive covered traditional TV (linear services) and on-demand programmes (non-linear services). This Practice Note also covers the Revised EU AVMS Directive (Directive (EU) 2018/1808).