Institute of Promotional Marketing

Can I extend the duration of a promotion or change its closing date?

Can I say ‘the best of British’ and use the union flag in my advertising?

Can we use an algorithm to select prize promotion winners?

In prize competitions, might there be a breach of the Gambling Act 2005, the CAP Code or any other laws in circumstances where the word 'lottery' or 'raffle' is used on the name of the prize competition, or forms part of the name of the competition or the promoter? The Advertising Standards Authority advises that the closing date cannot change except in unavoidable circumstances. If the maximum number of tickets has been reached, can the draw be closed earlier? Also, can the promoter have a 'minimum number of tickets sold' for a competition, meaning that if the minimum number is not reached the draw will not take place?

We have run a prize promotion. What happens if we cannot contact the winner(s)?

What are the options for a consumer facing business in respect of deposits or payments made where a consumer terminates a contract due to coronavirus (COVID-19)? Can I keep any deposit paid or where goods or services have been paid for in full can I provide a voucher for future supply/performance? Is the position different if the contract is terminated by the business?​

When can I say in my advertising that something is ‘new’?

When can the word ‘free’ be used in advertising?

Which of the General Data Protection Regulation (GDPR) lawful grounds might be appropriate for processing the personal data of entrants to a prize competition? Does the answer differ if the data may subsequently be used for direct marketing purposes?

Who is ‘independent’ when it comes to judging a prize promotion?

Why do I need a no purchase necessary mechanism for prize promotions in Northern Ireland?