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Creating a personal brand with Matthew Leopold Strategic Marketer, LexisNexis UK.

A LinkedIn profile is your shop window. It is the first place someone will go when wanting to research you or find someone with your skills. A small amount of time invested in a LinkedIn profile can reap significant reward. It should not be a CV. It needs to be a compelling story that explains why people should want to get to know you. The module looks at LinkedIn profiles and guides the user through creating a compelling and interesting page. The session lasts approximately 60 mins and hands-on action is encouraged during the training.

Matthew is a Strategic Marketer, specialising in building and shaping global technology brands. He champions the importance of brand marketing in professional services, as it enables firms and individuals to differentiate with public-facing narratives that grab attention and ultimately drive opportunity.

We're hosting this event in partnership with Legal Women. Legal Women magazine is for everyone working in law, regardless of gender or type of work. Its mission is to:
  • Provide clear information on gender parity.
  • Inspire practical initiatives to create real change.
  • Promote innovation in leadership and practice.
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