As a Partner in our Commercial Group, I advise clients on complex, cross-border commercial transactions, with particular expertise advising sports and consumer brand clients.
I have extensive experience advising on commercial transactions in the Sports sector, acting both for sports rights-holders and sponsors / licensees in relation to sponsorship agreements, licensing arrangements, wagering rights agreements, media rights agreements, agency agreements and hosting agreements. I have acted on many of the highest value commercial deals in the football industry, including advising on the majority of the current shirt sponsorship agreements for the Big 5 Premier League Clubs. I also advise sports clients on their licensing arrangements, both in relation to physical and digital merchandise and wagering rights agreements.
My other main area of focus is advising consumer brands when they sell to, or otherwise interact with, consumers. I Co-Head our International Business-to-Consumer Group, and advise some of the best-known consumer brands in a variety of sectors, including technology, media and entertainment, sports, life sciences, FinTech, retail and luxury fashion, and automotive. I advise clients on the international expansion of consumer products, including in drafting consumer terms that comply with consumer laws in multiple international markets, designing customer journeys and reviewing and advising on marketing materials and prize promotions. My practice also includes acting for consumer brands when either they, or the sectors that they operate in, are investigated by consumer regulatory authorities.
I have written extensively on commercial law applicable to Sports and Consumer Brand clients, including:
co-authoring a chapter on Sports Sponsorship in the leading textbook Sport: Law & Practice; and
co-authoring a chapter on Electronic Contracts and Transactions in Internet Law and Regulation.
I have also spent around 18 months on secondment in the Legal Team at Arsenal FC.