Neely Middleton
Neely is an associate in Bird & Bird’s commercial group, with significant expertise working with clients in the tech and retail sectors.
She regularly advises on a range of technology projects including outsourcing arrangements, ongoing service agreements and negotiations. She works with AI, data and cloud-based solutions, acting for both suppliers and customers, and provides advice regarding technology regulations such as the Online Safety Act and the AI Act.
Neely also has experience working in the retail and consumer team, working on franchise agreements, distribution agreements and other service contracts, and has a particular interest in e-commerce and the digital transformation of the retail and consumer sector as a whole.