Heidi Hurdle

Solicitor, Bird & Bird

Heidi is a senior professional support lawyer, with considerable expertise in all areas of intellectual property. As a city-based IP practitioner, she advised a broad spectrum of clients and conducted a number of high-profile cases, particularly in relation to patent and trade mark infringement.

At Bird & Bird she provides technical expertise, education and training to the IP department in London, helping them navigate legal and market developments. She also works closely with the business development teams on client facing initiatives.

Heidi is a frequent writer for Bird & Bird’s publications, as well as a number of professional publications.

Contributed to

2

Protection and management of designs—a practical guide

Practice notes

This Practice Note sets out practical guidance and tips to enable proprietors of UK registered and unregistered designs and registered and unregistered Community (EU) designs to ensure that their designs benefit from the protection available. The considerations include qualification criteria, how best to represent a design in the application, evidence, timing and grace periods, and ownership and assertion of rights. It includes references to the guidance issued by the UK Intellectual Property Office and EU Intellectual Property Office and to considerations arising from the Supreme Court’s decision in the Trunki case (PMS International Limited v Magmatic Limited [2016] UKSC 12).