Michał Sałajczyk

Senior Associate, Bird & Bird

Michał Sałajczyk is a senior associate in the intellectual property team at Bird & Bird’s Warsaw office. He is an attorney-at-law (adwokat).

He specialises in intellectual property, media and entertainment, advertising, sports and gambling law. He also advises on various IP aspects, in particular, in relation to software licensing contracts and on matters concerning e-commerce and unfair competition.

Michał’s clients include individuals and businesses from the creative industries, such as advertising, interactive and media agencies and film production companies. He also has extensive experience in providing comprehensive legal services regarding film and TV production.

His practice includes preparing contracts concerning rights to intangible goods and the entertainment sector, as well as preparing terms and conditions for e-commerce services, regulations for contests and promotions, and advising on aspects of their organisation.

He completed postgraduate studies in new technology law at the Institute of Law Studies of the Polish Academy of Sciences.

Contributed to

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Dealing with social media influencers—Poland

Practice notes

This Practice Note is aimed primarily at brands and agencies wishing to engage with social media influencers (or other talent) for social media marketing campaigns and promotions in Poland. It covers: talent marketing as a form of advertising, disclosure requirements, applicable regulations, sanctions for inadequate disclosure, ownership of the content created and key provisions in Poland focused agreements.

TMT