Piotr Dynowski, LL.M.

Partner, Bird & Bird

Piotr Dynowski is a partner and head of the IP, media, tech and comms practice at Bird & Bird’s Warsaw office. He is an attorney-at-law (radca prawny).

Piotr is one of the leading intellectual property experts in Poland. He advises on a wide range of contentious, commercial and regulatory matters in the most innovative sectors, such as pharmaceuticals, electronics, media, entertainment, sports, advertising, IT and telecommunications.

In particular, Piotr supports clients in developing and implementing comprehensive pretrial and litigation strategies for the protection of intellectual property, and represents clients at all levels of proceedings before common courts, administrative courts and the Polish Patent Office. He has represented clients in many multimillion-euro and precedent-setting disputes.

He supports clients in business transactions related to the transfer and acquisition of intellectual property rights, as well as in matters related to media rights, image rights, sponsorship, merchandising and licensing. Piotr’s clients include broadcasters, advertising

and media agencies, publishers, organisers of mass events, sports federations and athletes.

He also advises on all aspects of gaming law, in particular online gambling and betting, social gaming and e-sports. His expertise covers licensing regimes and regulatory issues, as well as advertising and provision of B2B services to gambling operators. As an expert in Polish gambling law, Piotr frequently speaks at events such as EGR Briefing, ICE VOX and Prague Gaming Summit.

Piotr is a lecturer at the Hugo Grotius Intellectual Property Rights Centre in Warsaw, and at the Jagiellonian University in Krakow.

He was awarded Legal Rising Star 2012 by LexisNexis and Dziennik Gazeta Prawna, ILO Client’s Choice Award – Poland Patents 2015 and 2020 and Managing IP – IP Star 2014 and 2015, and Patent Star 2016–2021.

He is a legal expert to the Polish Chamber of Commerce and the Polish Chamber of Information Technologies and Telecommunications, and a member of INTA, AIPPI, ECTA, PTMG, Marques and IMGL.

Contributed to

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Dealing with social media influencers—Poland

Practice notes

This Practice Note is aimed primarily at brands and agencies wishing to engage with social media influencers (or other talent) for social media marketing campaigns and promotions in Poland. It covers: talent marketing as a form of advertising, disclosure requirements, applicable regulations, sanctions for inadequate disclosure, ownership of the content created and key provisions in Poland focused agreements.

TMT