Shannon Uhera

Associate, Gowling WLG

Shannon Uhera is an associate in Gowling WLG's Toronto office and a member of the Intellectual Property Group. Her practice is focused in advertising and marketing law.

Shannon has experience across a range of advertising and marketing law areas, including contest design and review, influencer marketing, sponsorship, talent and co-promotion agreements, social media, advertising copy review, e-commerce matters and consumer protection law, and privacy law. She regularly advises on provincial and federal requirements for clients in the retail, consumer goods, financial services, alcohol, automotive, and telecom industries.

Shannon has a keen understanding of practical business needs and procedures. In 2018, she was seconded to one of the world’s largest beverage companies, where she assisted with a range of advertising, business, and intellectual property matters. She has since been seconded on a part-time basis to one of Gowling WLG's largest banking clients, as well as the marketing compliance team of one of Canada’s largest food and drug retailers.

Shannon previously worked as a summer student and an articling student at Gowling WLG.

Contributed to

1

Dealing with social media influencers—Canada

Practice notes

This Practice Note deals with influencer marketing in Canada. It is aimed at social media talent as well as at brand owners engaging in advertising. This Practice Note focuses on applicable regulations, codes and guidelines, what constitutes ‘endorsement’ in Canada, labelling and disclosure requirements, sanctions and oversight for inadequate disclosure. Ownership rights to sponsored content and key provisions in relevant agreements are also covered.

TMT