Giles Pratt
Giles heads the Freshfields intellectual property and technology group. He also leads the Freshfields data practice in London, and co-heads the firm's digitization initiatives including the Freshfields TQ platform.
He is particularly active in the consumer, retail, technology, media, automotive and financial institutions sectors, and specialises in cross-border IP, data privacy and cyber security, commercial and e-commerce law.
He regularly advises on transactions involving valuable brands, technology, content and data, particularly in the context of international M&A, IP/tech-heavy carve-outs and JVs, restructuring, financing, licensing and other complex commercial and IP agreements. He also advises on IP disputes and risk management, including multi-jurisdictional brand protection and copyright infringement, and IP and antitrust issues.
Giles leads the Freshfields London data practice, advising on the full range of legal issues relating to data, including IP protection and data privacy matters, particularly in the context of deals, crises, investigations, and new data uses and analytics including AI. He is a member of the City of London Law Society Data Committee, sits on the editorial board of Global Data Review, and is the editor and co-author of Global Data Review's Insight Handbook.