Heather Catchpole

Associate, Bird & Bird

Heather is an associate in Bird & Bird’s London-based Privacy & Data Protection team and advises on a broad range of data protection and ePrivacy questions faced by businesses.

Heather advises on marketing rules, cookies, DPIAs, and the implementation of innovative technologies, and has experience drafting data protection provisions in commercial contracts and advising on data protection risks in an M&A context. Heather has worked with businesses in a range of sectors including sport, media & entertainment, video gaming, and retail & consumer.

Heather has a particular interest in Adtech, children’s privacy, and the intersection between UI design and data protection law. She also enjoys advising on the interaction between data protection and the new digital legislation we are seeing in the EU and UK such as the DMA, DSA, and Online Safety Bill.

Prior to joining Bird & Bird Heather spent four years in the IP/IT and data privacy team of a Magic Circle law firm.

Contributed to

2

Anonymisation, pseudonymisation and privacy enhancing technologies (PETs)

Practice notes

This Practice Note examines the law and practice in relation to anonymisation, pseudonymisation and privacy enhancing technologies (or PETs). In particular, it looks at the requirements for effective anonymisation and pseudonymisation and an explanation of some basic techniques that may be used. This Practice Note also provides an introduction to the area of technologies known as PETs.

Information Law

Anonymisation, pseudonymisation and privacy enhancing technologies (PETs) in the EU

Practice notes

This Practice Note examines the law and practice in relation to anonymisation, pseudonymisation and privacy enhancing technologies (or PETs). In particular, it looks at the requirements for effective anonymisation and pseudonymisation under the EU’s General Data Protection Regulation, Regulation (EU) 2016/679 (EU GDPR) and an explanation of the basic techniques that may be used. This Practice Note also provides an introduction to the area of technologies known as PETs.

EU Law