Prize promotion definition

View the related checklists about Prize promotion

Planning a digital marketing campaign—checklist

Planning a digital marketing campaign—checklist This Checklist is for use when planning a digital marketing campaign. The focus is on marketing-specific requirements and the Checklist does not consider general issues in relation to transactional activity (eg contract formation, distance selling). It covers media selection, territorial targeting, agency contracts, data protection, advertising compliance, user-generated content, influencer engagement, prize and price promotions, and behavioural advertising. It also considers compliance with legislative and self-regulatory regime in the UK, including the unfair commercial practices provisions of the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code). Digital marketing can reach consumers at home, at work and, through their mobiles, tablets and video game consoles, virtually everywhere else. Alongside unrivalled potential audience numbers, it offers brands the opportunity to target individuals on the basis of their specific interests, locations or habits. It is no surprise, then, that brands are diverting more and more of their marketing spend from traditional media to...

Prize promotions—checklist

Prize promotions—checklist This Checklist outlines key points to be considered prior to running a prize promotion, prize competition or a prize draw in Great Britain. See also, Practice Note: How to run a prize promotion. The initial consideration when advising on a prize promotion is to ensure that the promotion does not constitute an illegal lottery under the Gambling Act 2005 (GA 2005) and that it complies with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code). These issues are covered in depth in Practice Note: Prize promotions. For template terms and conditions, see Precedents: • Prize promotion terms and conditions—short form • Prize promotion terms and conditions—long form • Prize promotions terms and conditions—holiday prize clause • Prize promotion terms and conditions—copyright ownership clause The third column below can be used to record observations or comments as the Checklist is worked through. Checklist Further information Notes (if any) Step 1: Avoiding the lottery rules under GA 2005 ☐ Is a payment to enter a...

View the related practice notes about Prize promotion

Prize promotions

STOP PRESS: On 6 April 2025, Part 3 (consumer protection enforcement) and Part 4, Chapter 1 (unfair commercial practices) (excluding sections 232, 234 and 235) of the Digital Markets, Competition and Consumers Act 2024 entered into force. This Practice Note is being updated to take account of this change. For more information, see Practice Note: Consumer protection from unfair trading under the Digital Markets, Competition and Consumers Act 2024.FORTHCOMING CHANGE: On 24 May 2024, the Digital Markets, Competition and Consumers Bill received Royal Assent, becoming the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and coming partly into force on that date. DMCCA 2024, s 251 (which is not yet in force) will revoke the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277, which affects this Practice Note. Once revoked, the provisions presently contained in the CPUTR 2008 will be replaced by Part 4 of DMCCA 2024 (which largely replicates the requirements of the CPUTR 2008). The Advertising Standards Authority is also consulting on necessary updates...

How to run a prize promotion

How to run a prize promotion Prize promotions are run for various reasons, such as generating brand awareness, to publicise new products or to gain new subscribers/customers. As prize promotions are generally directed at consumers, there are a number of rules and requirements that have been put in place that promoters must adhere to. Should a promoter fail to do so, they risk breaking the law and will be liable to face penalties. This Practice Note provides a ‘how to’ guide on running a prize promotion, and gives an overview of the various rules promoters must adhere to when planning and carrying out their promotion, as well as the legal issues and considerations they may need to take into account. For more detailed guidance, see Practice Note: Prize promotions. For example forms of terms and conditions for prize promotions, see Precedents: • Prize promotion terms and conditions—short form • Prize promotion terms and conditions—long form • Prize promotions terms and conditions—holiday prize clause • Prize promotion...

View the related precedents about Prize promotion

Prize promotion terms and conditions—short form

Prize promotion terms and conditions—short form 1 How to participate 1.1 In order to enter this promotion, go to [[insert URL] and enter the information requested OR write to us at [insert address] (you are responsible for paying sufficient postage on your entry)]. 1.2 All entries must include your name, email address, postal address (including postcode), and telephone number. 1.3 Entries that do not comply with these terms and conditions will be void and will not be entered into this promotion. 1.4 [Insert details of any significant conditions and costs and other major factors likely to influence a consumer’s decision or understanding about the promotion.] 1.5 [Insert details of any free-entry route for the promotion.] 1.6 [You may enter this promotion a maximum of [insert maximum number of permitted entries] times. OR You may only submit one entry to this promotion. OR You may enter this promotion as many times as you wish.] [ Entries over the maximum number of entries will be void and will not be...