Legal News

ABPI Code of Practice 2024—revised rules on advertising and healthcare sector interactions for the UK pharmaceutical industry

Published on: 02 October 2024

Table of contents

  • New PMCPA constitution and complaints procedure
  • Revised rules on prescribing information in advertisements
  • Best practices which are now mandatory

Article summary

Life Sciences analysis: Jamie Hatzel, associate at Bristows, discusses the revisions brought by the Association of the British Pharmaceutical Industry’s (ABPI) 2024 Code of Practice, which will come into force on 1 January 2025, namely the new constitution and complaints procedure for the Prescription Medicines Code of Practice Authority (PMCPA), the revised rules regarding the inclusion of prescribing information in advertisements, and the upgrading of certain practices from ‘optional best practice’ to ‘mandatory’.

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