Premier Inn rest easy after High Court rules no trade mark infringement in easyGroup claim (easyGroup v Premier Inn)
IP analysis: The High Court has dismissed a claim for trade mark infringement made against Premier Inn by easyGroup, arising from Premier Inn’s usage of ‘Rest easy’ in branding following an April 2021 rebrand. easyGroup alleged trade mark infringement under sections 10(2) and 10(3) of the Trade Marks Act 1994 (TMA 1994) and subsequently sought declarations of invalidity against the Premier Inn series trade mark. The court held there was no infringement under TMA 1994, s 10(2), with ‘Rest easy’ being a common idiom in the English language and easyGroup having failed to evidence sufficient consumer confusion. Likewise, the judge found easyGroup’s TMA 194, s 10(3) claim failed, with no adequate evidence of detriment or unfair advantage having been offered. Accordingly, easyGroup’s claims for declarations of invalidity also failed. The judgment shed illuminating light on the use and admissibility of survey evidence in trade mark infringement claims, demonstrating the limits of its utility in circumstances where it is not sufficiently relevant or convincing. Written by Hallam Whitehead, solicitor at Knights.