The new law relating to unfair commercial practices
Corporate crime analysis: Chapter 1 of Part 4 of the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) largely comes into force with effect from 6 April 2025. It is not intended to be a significant overhaul of the law relating to unfair commercial practices. However, it does include important definitional changes, enshrining the effect of certain case law, and the introduction of a new unfair commercial practice relating to the omission of information from an invitation to treat. These changes underline that compliance in this area is a matter of substance, not form. Implementation therefore represents an opportunity for traders to review their existing documents and processes to ensure that they are (and remain) compliant. Thomas Samuels, a barrister at Henderson Chambers, provides an analysis of the upcoming changes.