Know-how and R & D

Know-how, confidential information and trade secrets

Know-how

‘Know-how’ is technical or practical knowledge resulting from research or experience and usually relates to the way something is done. Know-how as a type of information can have great commercial value, even though it is different from and often less well defined than the more traditional types of IP right. For more information, see Practice Note: Know-how—protection and licensing.

Confidential information

Under common law, it is settled that for information to be protected as confidential it must have the necessary ‘quality of confidence’ and be imparted in a ‘situation imposing an obligation of confidence’. The recipient of confidential information owes a duty of confidence and any unauthorised disclosure or use of the confidential information to the detriment of the ‘owner’ may give rise to a cause of action.

There can be significant overlap between confidential information and know-how. Know-how is not necessarily confidential, but most of the time if the know-how is valuable (eg only known within one company, within a select group of individuals in a company, or by a single person) then it is likely to be confidential.

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Does YouTube Shorts infringe registrations of SHORTS marks and are those registrations valid? (Shorts International Ltd v Google Llc)

IP analysis: The proceedings relate to Google’s YouTube Shorts service. Shorts International Ltd (SIL) claimed that Google’s use of certain signs in relation to its YouTube Shorts service amounted to infringement of SIL’s registered trade marks and passing off. Google claimed that there was no infringement or passing off and that SIL’s registered trade marks were invalid or should be revoked for non-use. It was held that, at the various relevant dates, most of SIL’s trade marks were valid, though the word mark ‘SHORTSTV’ was invalid for most goods and services, and that the other marks should be revoked for non-use for some goods and services. However, all SIL’s trade marks had low inherent distinctive character, and SIL’s use of its trade marks in the UK had not been extensive enough to claim enhanced distinctiveness. None of Google’s uses of signs including the word ‘shorts’ would give rise to a likelihood of confusion as to origin. There were significant similarities between the signs used by Google which included the word ‘shorts’ and SIL’s trade marks, but the similarities were for the descriptive elements rather than the elements of SIL’s trade marks which had some (but low) distinctive character. While SIL had protectable goodwill associated with its trade marks among a limited group of UK consumers, Google’s signs did not misrepresent its service as being provided by SIL or in some way authorised by SIL. Therefore, there was no passing off. Written by Milena Velikova, trade mark attorney and Helene Whelbourn, legal director at Lee & Thompson LLP.

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