European Commission enforces Booking.com's compliance with EU Digital Markets Act
The European Commission has announced that, as of 14 November 2024, Booking Holdings Inc. (BHI) must ensure its online intermediation service, Booking.com, complies with all relevant obligations under the EU Digital Markets Act (DMA). This development marks a significant shift in the European tourism ecosystem, as hotels, car rental companies, and other travel service providers are no longer required to guarantee best prices on Booking.com. EU businesses can now freely differentiate prices and conditions across various online sales channels. Booking has published a compliance report to demonstrate its compliance with the EU DMA, as well as an independently audited description of techniques it uses for profiling consumers. The Commission will analyse the report to assess whether the implemented measures are effective in achieving the objectives of the relevant obligations under the EU DMA. Interested stakeholders are also invited to provide input on the Commission's assessment.