Article summary
The Competition and Markets Authority (CMA) has announced that Google has agreed to implement significant changes to its processes for tackling fake reviews. The undertakings include sanctioning UK businesses that boost ratings with fake reviews, adding warning alerts to their profiles, and banning individuals who write fake reviews. Google has committed to enhanced detection and removal processes, as well as implementing an easier reporting function for consumers. The agreement follows a CMA investigation into Google's practices and is part of broader efforts to combat fake reviews, with the CMA set to gain stronger consumer powers in April 2025 under new legislation.
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