Advertising services framework agreement—pro-client

Published by a LexisNexis TMT expert
Precedents

Advertising services framework agreement—pro-client

Published by a LexisNexis TMT expert

Precedents
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This Agreement is made on [date]

Parties

  1. 1

    [insert name of Client] [of OR a company incorporated in [England and Wales] under number [insert registered number] whose Registered office is at] [insert address] (Client); and

  1. 2

    [insert name of Agency] [of OR a company incorporated in [England and Wales] under number [insert registered number] whose registered office is at] [insert address] (Agency)

(each of the Agency and the Client being a party and together the Agency and the Client are the parties).

Background

    1. (A)

      The Client conducts the business of [insert description].

    1. (B)

      The Agency conducts the business of providing Advertising services to other businesses.

    1. (C)

      The parties have agreed that the Agency shall supply advertising services to the Client on the terms set out in this Agreement.

    1. (D)

      The parties contemplate that the Agency shall supply advertising services to the Client on a project basis when requested by the Client.

The parties agree:

    1. 1

      Definitions and interpretation

      1. 1.1

        In this Agreement:

        Advertising Regulator

        1. means any or all of the Advertising Standards Authority (ASA), the Broadcast Committee of Advertising Practice (BCAP), the Committee of Advertising Practice (CAP), the Competition

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Jurisdiction(s):
United Kingdom
Key definition:
Advertising definition
What does Advertising mean?

Advertising is defined very broadly to encompass any form of representation that is made in connection with business in order to promote the supply or transfer of a product.

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