How Meta’s settlement of UK lawsuit can shape future pay-or-consent decisions
MLex: Meta’s settlement of a landmark UK lawsuit challenging its use of personal data for targeted ads on 21 March 2025 is already making waves: an advocacy group has asked US social-media company to stop showing targeted ads to users through automatic emails. The case is set to shape pay-or-consent talks as the European Commission is poised to adopt a decision in early April 2025 on whether this model—which Meta says it wants to develop, is compatible with EU rules.