DCMS research finds online prize draws need stronger consumer safeguards
The Department for Culture, Media & Sport (DCMS) has published research examining the £1.3bn UK online prize draws and competitions (PDCs) market. The study identified 401 operators, with one company holding over 60% market share. Key findings show 12% of PDC players experience gambling harm compared to 3% of the general population, while only 7% of operators provide gambling charity links. Around 40% of operators offer instant win products without additional player protections. The report recommends implementing a voluntary code of conduct initially, with the option to introduce gambling regulation if needed. Currently PDC operators donate an average 10% of proceeds to charity, compared to the 20% minimum required for society lotteries. The research aims to inform potential government intervention in the sector.