CMA launches new consumer protection enforcement powers under DMCCA
The Competition and Markets Authority (CMA) has begun implementing new consumer protection powers under the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024), effective from 6 April 2025. The regime enables the CMA to directly determine consumer law breaches without court action and impose fines up to 10% of a company's global turnover. Initial enforcement will target aggressive sales practices, hidden fees and fake reviews, with the CMA publishing guidance to help businesses comply. The first 12 months will see lower penalties while focusing on egregious breaches and supporting business adaptation to the new requirements.