BCAP updates section 14 of BCAP Code
The Broadcast Committee of Advertising Practice (BCAP) has published a statement, announcing updates to section 14 of the UK Code of Broadcast Advertising (BCAP Code), following a public consultation. The changes clarify that existing restrictions on advertisements for unregulated investments to specialised financial channels and programming will apply to unregulated products that meet the likely consumer understanding of an ‘investment’. These changes take effect immediately, with BCAP intending to review the amended rules after 12 months.