Guido Noto La Diega (they/he) is Professor of Law, Technology and Innovation at the University of Strathclyde, Glasgow, where they lead the LLM/MSc Law, Technology and Innovation, as well as the namesake research cluster. Prior to this post, Professor Noto La Diega held the Chair in Intellectual Property and Technology Law at the University of Stirling and previously worked at Northumbria University, Queen Mary University of London, Buckinghamshire New University, and the University of Glasgow. Noto La Diega served as a visiting professor in the US (University of Connecticut), Italy (Università degli Studi di Trento, Università degli Studi di Macerata), Russia (Novosibirsk State University) and Brazil (Universidade Estacio de Sa). After being called to the Bar (Italy, non-practising) and having completed a PhD in Private Law at the Università degli Studi di Palermo under Professor Luca Nivarra, which included a semester spent at the Max Planck Institute for Innovation and Competition (Munich), Noto La Diega migrated to the UK in 2014 becoming a permanent lecturer in 2016, a senior lecturer in 2018, an associate professor in 2020 and a professor in 2023.

Sicily-born and naturalised British, Professor Noto La Diega is a leading expert in EU, UK, and Italian law and technology. A prolific scholar and an award-winning teacher, they are the author or editor of three books and more than 50 law review articles, book chapters, and reports. Noto La Diega is the UK Principal Investigator of the AHRC-DFG-funded project “From Smart Technology to Smart Consumer Law” and previously co-founded and led the Just AI Lab, the Scottish Law and Innovation Network, and the Northumbria Internet & Society Research Group. He is a member of a number of learned society and currently serves on the Research Grants Committee of the Society of Legal Scholars.

Professor Noto La Diega has spoken at events organised by policymakers (World Trade Organization, UK Intellectual Property Office, etc.), professional bodies (European Trade Union Institute, Faculty of Advocates, etc.) and leading research institutions (University of Cambridge, University of Tokyo, etc.). Noto La Diega’s lectures and presentations have spanned over 30 countries on five continents. They are a frequent commentator in the national and international media. Their publications have appeared in English and Italian, and translated into Chinese, Russian, and Korean; they have been cited by the EU Court of Justice's Advocate General, the House of Lords, the UK Intellectual Property Office, the World Economic Forum, the European Parliament, and the Council of Europe, amongst others. Open access to them available on the University of Strathclyde’s Pure.