Managing your leadership brand
Produced in partnership with Beth Pipe FCIPD of OnLive Learning
Practice notesManaging your leadership brand
Produced in partnership with Beth Pipe FCIPD of OnLive Learning
Practice notes
This Practice Note explains what personal branding is and why having and maintaining a strong, authentic personal brand is important for leaders.
Branding, personal or otherwise, is not the same as reputation although both are closely linked concepts:
- •
branding—the continuing process of establishing a set image or impression in the mind of others about an individual, group or company
- •
reputation—the beliefs or Opinions that are held by others about someone or something
Personal branding
It used to be the case that only products had a brand, but over recent years, with the evolution of Social media, the idea of people having their own branding has rapidly developed. Managing your own personal brand is now hugely important, and how. How people perceive you really matters.
Having a strong, authentic personal brand is important for anyone trying to make their mark on the world and should be a key focus for leaders or anyone wanting to progress into a leadership role.
Recruiters will look for your digital footprint, and that includes your carefully cultivated
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Jurisdiction(s):
United Kingdom
Key definition:
Opinions definition
What does Opinions mean?
Article 288 TFEU on legal acts, allows EU institutions to adopt opinions. Opinions are non-binding instruments which do not have any legal force but are merely persuasive. They simply allow the EU institutions to make their views known and to suggest a line of action without imposing any legal obligation on those to whom they are addressed.
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