Anti-counterfeiting

Counterfeiting is the illegal manufacture and sale of branded replicas of a product. Crucially, a counterfeit good will include the trade mark used in association with the copied product (without the permission of the trade mark owner). The trade mark might be affixed to the product itself, its packaging or in marking material, such as on a website.

Counterfeit goods are commonly referred to as ‘fakes’ and are often of inferior quality to the product they imitate. Certain types of counterfeit goods such as children's toys, pharmaceuticals, foods and electrical equipment may pose a public safety risk. Typically, counterfeit goods are produced in regions where manufacturing costs are low such as Asia and Eastern Europe. Consumers are either duped into buying a fake or, especially in the field of designer clothes, knowingly purchase a cheap ‘knock off’.

Counterfeit goods offences under the Trade Marks Act 1994

As well as civil liability for trade mark infringement, the Trade Marks Act 1994 (TMA 1994) sets out a number of criminal offences relating to the unauthorised use of a trade mark in relation to goods. Key offences set out in

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Does YouTube Shorts infringe registrations of SHORTS marks and are those registrations valid? (Shorts International Ltd v Google Llc)

IP analysis: The proceedings relate to Google’s YouTube Shorts service. Shorts International Ltd (SIL) claimed that Google’s use of certain signs in relation to its YouTube Shorts service amounted to infringement of SIL’s registered trade marks and passing off. Google claimed that there was no infringement or passing off and that SIL’s registered trade marks were invalid or should be revoked for non-use. It was held that, at the various relevant dates, most of SIL’s trade marks were valid, though the word mark ‘SHORTSTV’ was invalid for most goods and services, and that the other marks should be revoked for non-use for some goods and services. However, all SIL’s trade marks had low inherent distinctive character, and SIL’s use of its trade marks in the UK had not been extensive enough to claim enhanced distinctiveness. None of Google’s uses of signs including the word ‘shorts’ would give rise to a likelihood of confusion as to origin. There were significant similarities between the signs used by Google which included the word ‘shorts’ and SIL’s trade marks, but the similarities were for the descriptive elements rather than the elements of SIL’s trade marks which had some (but low) distinctive character. While SIL had protectable goodwill associated with its trade marks among a limited group of UK consumers, Google’s signs did not misrepresent its service as being provided by SIL or in some way authorised by SIL. Therefore, there was no passing off. Written by Milena Velikova, trade mark attorney and Helene Whelbourn, legal director at Lee & Thompson LLP.

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