SRA issues warning on unsolicited approaches and cold calling in legal marketing
The Solicitors Regulation Authority (SRA) has issued a warning notice to law firms, particularly those engaged in high-volume claims work, regarding prohibited marketing practices such as cold calling and unsolicited approaches. The notice addresses concerns about firms' recruitment of clients through potentially unethical means, including the use of third-party introducers. The SRA emphasises the need for firms to ensure compliance with regulatory requirements when marketing to potential clients, especially in relation to 'no win, no fee' agreements. To support this, the SRA has published a consumer guide on 'no win, no fee' arrangements. The regulator warns that it will take action against firms found to be in breach of SRA principles.
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