Get DMCCA 2024 ready—ASA and CMA appear out of step on discount claims
Commercial analysis: Geraint Lloyd-Taylor, partner and Co-Head of Advertising & Marketing Law at Lewis Silkin, discusses the differences in approach between the Advertising Standards Authority’s (ASA) and the Competition and Markets Authority’s approach to online discounts/savings claims, in particular ‘was/now’ pricing, or as they are sometimes called ‘reference prices’.