Advertising and marketing—international Q&A guides

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When dealing with advertising and marketing the Lexology Panoramic guides provide information in the form of a series of questions and answers. Below is a list of links to Practice

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Latest Ireland - Commercial News

Temu draws antitrust complaint from German retailers

MLex: Chinese e-commerce platform Temu stands accused of unfairly limiting the pricing freedom of commercial partners in a new complaint to Germany’s competition authority. A retailers’ trade association says that Temu unfairly sets pricing limits and engages in underhand selling tactics via advertising and the use of ‘countdowns’, where an online shopper sees the time running out on a quoted price.

Applicability of EU’s AI rulebook raises string of thorny questions

MLex: With core parts of the European Artificial Intelligence Act now not far off starting to apply, industry players and legal practitioners are grappling with questions about whether, when and how the EU rulebook will apply to their AI models and systems. For example: What is the AI Act’s applicability during the development phase, what extraterritorial effects might there be, how are key legal concepts to be interpreted, and what’s the scope of the scientific research and development exemption?

Influencers must follow consumer rules or face consequences, Irish watchdog warns

MLex: Ireland's Competition and Consumer Protection Commission has said in its annual overview of enforcement actions that in 2024, five traders were prosecuted in court and 23 compliance notices were served on traders, including three to social media influencers. This marks the first time that influencers have been served with such notices for failing to disclose the commercial nature of their social media posts. Several probes are ongoing in relation to them and further results are expected this year. The CCPC also said it would continue to carry out regular surprise visits, reminding influencers that they need to follow the law or potentially face legal consequences.

WhatsApp’s appeal against privacy watchdog decision should be admissible

MLex: Meta Platforms’ WhatsApp Ireland should be allowed to contest a decision by the umbrella group of EU data protection authorities at the EU courts because it was ‘directly concerned’ by the decision, according to a legal opinion for the EU’s Court of Justice. Advocate General Tamara Ćapeta said in her non-binding opinion that the appeal against a decision by the European Data Protection Board should be admissible and referred back to the General Court for a review on its merits. The case is closely watched because an EU court decision allowing a “direct action” at the lower-tier General Court would unlock six pending appeals in similar cases.

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