Consumer credit advertising

This Overview provides an introduction to the Practice Notes and related materials contained in the Consumer Credit Advertising subtopic that can be found in the Financial Services module on Consumer Credit. For information on other aspects of the consumer credit regime, see related materials in FCA consumer credit regime—overview, Consumer credit agreements—overview, Debt management and advice—overview and Consumer credit—ombudsman and guidance—overview.

The regulation of consumer credit advertisements

The Financial Conduct Authority (FCA) supervises consumer credit in the UK and the rules that apply to the regulation of consumer credit advertisements are set out in the FCA Sourcebook on Consumer Credit (CONC) (CONC 3).

For a detailed summary of the consumer credit advertisements regime, see Practice Note: The regulation of consumer credit advertisements.

The financial promotion regime under FSMA 2000

Section 21 of the Financial Services and Markets Act 2000 (FSMA 2000) states that a person must not, in the course of business, communicate an invitation or inducement to engage in investment activity, (that is, to make a financial promotion) unless:

1. •

   the person is authorised by the