Step 6: Creating a business development plan
Published by a LexisNexis Practice Management expert
Practice notesStep 6: Creating a business development plan
Published by a LexisNexis Practice Management expert
Practice notes
How to produce a business development plan
By way of a summary, you should follow this basic strategic process to produce a business development and marketing plan:
| Step | Activity | Practice Note | Precedents |
| 1: Analysis | Undertake analysis to understand where you are now | Business development planning–undertaking internal and external analysis | Internal business development analysis—short formInternal business development analysis—long-formExternal market analysis—short formBusiness development skills assessment |
| 2: Set goals | Be clear on where you want to be | Business development goal and objective setting | Business development aims, goals and objectives |
| 3: Formulate a strategy | Think about how will you get to where you want to be | Developing a business development and marketing strategy | Business development and marketing strategy planning |
| 4: Preparing business development activities | Identify what campaigns or activities are needed | Preparing business development and marketing campaigns |
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Jurisdiction(s):
United Kingdom
Key definition:
Development plan definition
What does Development plan mean?
Consists of the local plans and neighbourhood plans (taken as a whole) that have been adopted or approved in relation to an area, setting out the policies for the development of that area. Planning decisions must be made in accordance with the development plan unless material considerations indicate otherwise.
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