Social media

Social media is widely used by businesses as a marketing tool. If you have not already looked at what other law firms in your region, or who share your area(s) of specialism, are doing on social media and how it is being used to promote their business you may want to do so. This insight may help inform your own social media strategy.

In general terms, social media takes the form of online platforms or sites that provide a way for people to:

1. •

   connect with each other, and/or

2. •

   participate in conversations—these conversations may be for public consumption, or they can be more private, eg by emailing a contact direct via a social media site

There are several issues to consider to help your law firm make the most of the potential of social media in your business and to manage the risks associated with its use.

Practice Note: Introduction to social media describes briefly the